George affected in men a casual fashion revolution. He brought a strand of new male vanity into the suburban home, choosing carefully the apparatus to most effectively fine-tune his message. He pressed each aspirational button in acquisitive everymen interested in the outer expression of their self-improvement. A touch of facial hair, cut at the unusual clipper width of , was synonymous with his face. The term ‘designer stubble’ was later coined to honour it, a grooming tick that would became a rugged measure of testosterone, later employed to devastating effect by Hollywood stars Bruce Willis, Kevin Costner and Jason Statham. And boy, did he love the colour white. Like Freddie Mercury before him, George took gay wardrobe staples – crisp white denim, leather trousers – and lifted them out of their subcultural habitat. You can never see a man in a crucifix earring without thinking of George.